On the one hand it’s a card to fill a perceived gap in their product line, and on the other hand it’s an outlet for less-than-perfect Cypress chips. Much like the Radeon HD 4830 before it, the 5830 is a dual-purpose card. Today they’re going to try to plug that hole with the Radeon HD 5830, the third and lowest member of the Cypress/5800 family. That pricing gap that was $100 has become $130-$140. The 5850 is now a $300 card, and the 5770 hovers between $160 and $170. Meanwhile a lack of pricing competition from NVIDIA has lead everyone in the chain to do some profit-taking that rarely gets to occur. AMD hasn’t been getting quite the yield they were hoping for from TSMC’s 40nm process. AMD said they weren’t concerned, citing the fact that there were still products like the 4890 to cover that gap. The MSRP on the 5770 was $159, the MSRP on the 5850 was $259 - there was a $100 price gap, cutting right through the $200 sweet spot. When AMD was launching the 5700 series last year, I asked AMD whether they were concerned about the pricing gap between the 5700 series and the 5800 series.
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